Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

As marketers, it's easy to develop a "tunnel vision" of sorts that keeps us focused on the message we want to convey instead of the message our audiences want to hear. Case in point: 74% of B2B buyers ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading ...

Yet Nearly Half of the Survey Group Says That Their Marketing Efforts Are Not Fully Personalized; More Acknowledge That Data and AI Technologies Are Not Used to Personalize Their Marketing FOSTER CITY ...