CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester ...

Most consumer retailers recognize that online shoppers won’t bother with anything less than a frictionless experience—because they don’t need to. Business-to-consumer (B2C) companies are continually ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years’ time, according to ...

TradeCentric, the leading provider of B2B eCommerce integration solutions connecting enterprise buyers and suppliers, is proud to announce that two of its customers, Mars Veterinary Health and Veritiv ...

As business-to-business (B2B) e-commerce accelerates, the distinction between business-to-consumer (B2C) and B2B retailers has been blurring. Wearing both consumer and business buyer hats, a B2B ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...