Telemarketing remains a key weapon for B2B brands, particularly as a means of nurturing prospects, although measurement and ROI remain far from universal. Joel Harrison reports Despite the advances in ...

Activate's 9th annual State of Demand Generation report uncovers how savvy marketers are rewriting the rules by shifting the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year has already proven to be a new frontier for marketing leaders. It’s easy to feel ...

B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers constantly reinvent their strategies to capture attention and engage their ...

The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks NEW YORK, March 10, 2025 /PRNewswire/ -- Code and Theory, ...

The award win highlights the company’s ongoing partnership with Adobe and the meaningful impact the partnership has had on marketing and sales organizations LEHI, Utah, March 18, 2025 /PRNewswire/ — ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...