How can blockchain help marketers? Well security, transparency and accuracy of your customer data is a good start. Is it hype or the next big thing? Blockchain may be a relatively new technology, but ...

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

Crypto project proponents struggling to gain interest for their projects can now take advantage of a unique content marketing ...

Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the ...

When blockchain — and cryptocurrencies like bitcoin and ethereum that are powered by the distributed ledger technology — reached a feverish peak of hype in second half 2017, marketers couldn't help ...

Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform ...

In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology is used in logistics, manufacturing, games and in facial ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

You probably know the blockchain best as the technology that underpins Bitcoin and other digital currencies. As a kind of automated ledger, it’s ideal for tracking the movement of currencies. Because ...

Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies can ...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with ...

If you’ve been a CMO for the past five years, you remember those times when entrepreneurs looked at blockchain through hype-filled eyes. Some regarded it as an opportunity to make big bucks, while ...