One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

"Our commitment to meeting marketers where they are today and helping them move confidently into what’s next.” ...

Gamehaus Holdings Inc. ("Gamehaus" or the "Company") (Nasdaq: GMHS), a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and ...

NAIROBI, Kenya, Oct 29 - Kenya’s Out-of-Home (OOH) advertising industry is shifting toward technology-driven operations following discussions at the Power Kenya breaking news | Kenya news today | ...

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for measuring ...

Governments in Canada's major oil and gas producing provinces, Alberta and Saskatchewan, have touted their efforts in recent ...