As organizations scramble to enact agentic AI solutions, accessing proprietary data from all the nooks and crannies will be ...

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

When it comes to successful data science for SEO, nothing is more important than having the right team in place. Challenges in obtaining and ensuring the consistency of the data, as well as in your ...

Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will ...

Check the Recommended Coursework Guides and the Data Science Course Catalog for more information. The B.S. in Data Science focuses on providing students with a solid foundation, emphasizing data ...

Five years ago, I joined Airbnb as its first data scientist. At that time, the few people who’d even heard of the company were still figuring out how to pronounce its name, and the roughly ...

During the COVID-19 pandemic, many data science and business analytics practitioners have been pulled—mostly willingly—into the field of epidemiology. Large businesses with data science teams wanted ...