IRVINE, Calif., March 06, 2024 (GLOBE NEWSWIRE) -- Adlucent, a leading performance media, analytics, and data agency and Advantage Solutions Inc. company, proudly announces the launch of its ...

Google is set to further blur the lines between the real world and the digital one, integrating beacon support into Chrome for Android. Initially to be included in the beta channel for those testing ...

A couple weeks ago, I received a package in the mail from Project Beacon with the Google's Mountain View, California address on it. When I opened it up, I found a beacon and some instructions on how ...

Q: Why did Google send me a Beacon and what will it do for my business? A: Beacon technology designed to help the retail industry has been around since 2013, but it’s just now becoming more mainstream ...

Google has just announced a new beacon technology called Eddystone along with APIs that will together make it easier for devices in close proximity to communicate. Essentially, these technologies will ...

Google today introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple’s iBeacon ecosystem. These new products include a new open beacon format, ...

James Vincent is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. Beacons are a technological solution in search of a problem. Years ago, both Apple and Google ...

In 2007 Facebook rolled out Beacon, an ad system that took parts of user’s Facebook data that they thought were private, and made them public. Last week, Google’s Buzz did something similar. Beacon ...

Move over iBeacon—today Google is launching “Eddystone,” an open source, cross-platform Bluetooth LE beacon format. Bluetooth beacons are part of the Internet of Things (IoT) trend. They’re little ...

Google’s beacon project had a false start back in 2015. Despite the initial hype and several successful case studies, the company didn’t fully come through with its pitch. Early adopters reported an ...

Can Google succeed where Facebook fell flat on its face? It’s been chasing Facebook with OpenSocial, its own platform for social networking applications (which still has a long way to go). But now, we ...