In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

A nation is reflected in its logos. This is why, according to World Intellectual Property Organization data, 27% of all logos with tulips are registered in the Netherlands and New Zealand’s trademarks ...

Photoshop CC 2020 tutorial showing how to create a simple, but powerful, logo design from scratch. NOTE: Vector-based ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.