In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...

Cracker Barrel replaced its longtime logo featuring a man in overalls leaning against a barrel, with a streamlined version ...

A Northeast Memphis Cracker Barrel closed its doors, roughly two months after the chain's move to upgrade its establishments ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

The short-lived Cracker Barrel logo redesign that spurred MAGA complaints about the company’s supposed “woke” turn had ...

Julie Masino, who heads the Lebanon, Tenn.-based brand, said the rebranding wasn’t “meant to be controversial” at an investor ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding ...