The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Iron Light, a full-service marketing agency with advocacy at its core, has had a big year. The agency earned inaugural spots on both the Inc. Regionals Midwest and the Inc. 5000. It also rolled out ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. Choice is making big changes to its agency roster ...