Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

GAINESVILLE, FL / ACCESSWIRE / October 8, 2020 / SharpSpring, Inc. (NASDAQ:SHSP), a leading cloud-based sales and marketing automation platform, today announced the release of Multi-Touch Attribution, ...

Just under a decade ago, the marketing industry faced a big problem: If attribution is such an essential metric to gauging success, then why don’t marketers have tools to measure it accurately across ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Martech stacks have come a long way in terms of attribution. Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further ...

The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday.

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest multi touch ...

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except those who happen to run or work at MTA vendors. Even these vendors have ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...