Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

The Nissan Z sports car (well, let's be real, it's a sporty touring car) has a storied but inconsistent history. So, too, does the Z emblem. The twin-turbo rounded wedge Z of the '90s was cool, but ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the “iconic” Kodak K first introduced in 1971. New York-based studio Work-Order has designed ...

There's a new addition to the NFL alternate helmet squad. After the NFL allowed teams to have an alternate helmet beginning last season, the Detroit Lions unveiled a new look Wednesday with a new ...

The Arlington County Fire Department is reviving a door logo last seen on county vehicles more than 50 years ago. At the same time, the department is gradually upgrading its vehicles with new features ...