A little after noon, the Dow Jones Industrial Average flatlined after dipping earlier while other major stock indexes held gains Friday as Wall Street reacted to strong earnings results from Amazon AMZN and Apple AAPL. Meanwhile, Palantir Technologies PLTR and Nvidia NVDA were winners on the stock market today.

Amazon's cloud business knocked it out of the park and CEO Andy Jassy hinted that the unit is gaining momentum heading into the next few months giving him 'significant confidence' he said.