Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

“Equipping an application with the descriptive capability to distinguish patent worthy subject matter from the prior art enables practitioners to prove what they know.” In Part I of this series, we ...

Restaurants are masters at using menu psychology to subtly influence diners' choices and enhance their dining experience. From the strategic placement of items to the use of descriptive language, ...

Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

One of my best friends in the world is going “under the knife” today, which is what my mother would have said if someone she knew was about to have an operation. I never once heard her say “procedure, ...