I remember when the Intel Inside campaign first launched in the ’90s. Many people in the technology industry were wondering why in the world a B2B company was spending money on consumer-targeted ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

With access to over 107 million first party data , Vereigen Media supports hundreds and thousands of leading tech and SaaS ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Every B2B organization should develop a dedicated creator program as part of the marketing mix. Don’t ignore this powerful tool. The Fast Company Executive Board is a private, fee-based network of ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...

SKYL B2B, founded by Essa Albasrawi, introduces a game-changing ecosystem designed to scale clothing brands, offering tailored services and full transparency in production. Saudi Arabia, September 26, ...