Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

As marketers, it's easy to develop a "tunnel vision" of sorts that keeps us focused on the message we want to convey instead of the message our audiences want to hear. Case in point: 74% of B2B buyers ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading ...

B2B marketing has never been accused of moving fast, but AI appears to have changed that. The Drum’s AI Marketing Pulse 2025 study, in partnership with Gut Network and drawn entirely from senior B2B ...