Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

As marketers, it's easy to develop a "tunnel vision" of sorts that keeps us focused on the message we want to convey instead of the message our audiences want to hear. Case in point: 74% of B2B buyers ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading ...

This whitepaper gives and overview of the results and key takeaways of a research project carried out by B2B Marketing in collaboration with EY to assess the degree to which customer centricity is ...

The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply. If you have a marketplace for prospective customers, the ...

BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research has found the transaction value of B2B cross-border payments of all payment types will exceed $42.7 trillion in 2026, from $34 ...