Seventy-seven percent of B2B ads score 1 on a 1-5 scale of creative effectiveness, according to the B2B Institute’s research with System1. For B2C, that number is 53%. That’s substantially better.

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

Selling in the digital age means understanding the digital tools and technologies available to you so you can effectively convert your target prospects and customers. The progressive shift to digital ...

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pursuit of growth sometimes takes you in strange directions. In some cases, it means ...