3DExcite and Dassault Systèmes throw down a challenge to marketers to embrace digital and data to lead the experience revolution. Will Green reports A cold and rainy industrial estate in the western ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year has already proven to be a new frontier for marketing leaders. It’s easy to feel ...

Activate's 9th annual State of Demand Generation report uncovers how savvy marketers are rewriting the rules by shifting the ...

Of all other media at brand owners’ fingertips, it is event marketing that doesn’t seem to be suffering ill effects from the digital revolution. In fact, evidence shows that the industry is being ...

Also In The Forbes CMO Newsletter: AI Can Save Thousands Of Dollars Worth Of Tedious Tasks, Paramount Gets A Knockout UFC Deal, OpenAI Releases GPT-5, Shoppers Avoid American Eagle Stores As marketing ...

B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

AUSTIN, Texas, June 20, 2025 (GLOBE NEWSWIRE) -- In a world dominated by AI and automation, Vereigen Media is redefining B2B demand generation with a human-first approach. While many rely on automated ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

SAN FRANCISCO--(BUSINESS WIRE)--ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, today announced the expansion of its global presence across EMEA and APAC by ...