Telemarketing remains a key weapon for B2B brands, particularly as a means of nurturing prospects, although measurement and ROI remain far from universal. Joel Harrison reports Despite the advances in ...

Activate's 9th annual State of Demand Generation report uncovers how savvy marketers are rewriting the rules by shifting the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year has already proven to be a new frontier for marketing leaders. It’s easy to feel ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers constantly reinvent their strategies to capture attention and engage their ...

B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

The award win highlights the company’s ongoing partnership with Adobe and the meaningful impact the partnership has had on marketing and sales organizations LEHI, Utah, March 18, 2025 /PRNewswire/ — ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? To find out, ...