The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the ...

Under the mandate, the agency is expected to manage digital growth across Meta and Google platforms, focusing on paid media ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. ...

Viva Leisure has named Wiredco its agency of record following a competitive pitch, entrusting the independent agency with ...

Sandy Young, a longtime employee of J. Walcher Communications, has acquired 100% ownership of the PR agency and was named CEO and owner.

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...