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For early-career researchers (ECRs), building a digital research space can feel like another burden piled onto an already ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

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As we step into 2025, the digital marketing landscape is transforming faster than ever before. Artificial intelligence, data privacy, and human-centric storytelling are reshaping how brands connect ...

AI-first creative and automation, privacy-first data and measurement, and attention-driven formats and ecosystems. Below I break down the biggest shifts marketers must prepare for like paywallbypass ...

Just ask marketing trailblazer Duolingo, a fearless company whose social strategy was not limited to their TikTok account. While other brands either still see social media as a secondary ...

Artificial Intelligence (AI) is transforming how businesses understand, engage, and serve their customers. As AI and Generative AI (GenAI) reshape industries, marketing professionals are asking ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

- 155 intervenants participant à 100 sessions ont pris part à cette édition sous le thème « Transformation par l’intelligence ...