Julie Felss Masino reportedly dismissed talk of an "ideological" reason for the reimagined logo that fueled right-wing ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

The 93-year-old co-founder of Cracker Barrel blasted the homestyle restaurant chain’s execs for allowing changes that damaged the 56-year-old business as he urged CEO Julie Felss Masino to leave the ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

The new Cracker Barrel logo is seen on a menu inside the restaurant on Thursday, Aug. 21, 2025, in Pembroke Pines, Florida. The restaurant unveiled a new logo earlier this week as part of a larger ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...