Publicis Groupe’s acquisition of Singapore-based HEPMIL Media Group marks a turning point in global and Southeast Asian influencer marketing. The deal combines HEPMIL’s deep cultural insight and ...

Crypto wallets revolutionize influencer marketing with fast, transparent, and programmable payments for brands and creators.

In the Middle East, the influencer marketing space is entering a new era, one that is defined by authenticity, localisation, ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

The story of influencer marketing has shifted from celebrity endorsements to everyday creators who feel more like peers than spokespeople. Research consistently shows relatability outperforms reach.

Nick Cutsumpas is a 'plantfluencer' with over 63,700 followers on Instagram. Here's how much he charges for posts and how he negotiates brand deals.

Discover how AI is supercharging influencer marketing, key trends for investors, and top opportunities shaping the industry's ...

Micro dramas, short chapters of romantic dramas, have helped supply more jobs to the struggling entertainment industry. But ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers.