B2B ecommerce isn’t new, but the technologies behind it are far from settled. B2B ecommerce software architecture can either ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

SAO PAULO, Sept 22 (Reuters) - Latin America's largest e-commerce platform MercadoLibre (MELI.O), opens new tab announced on Monday the launch of a new business-to-business (B2B) unit, targeting ...

B2B brands are introducing new leadership roles to help reset the relationship with marketing, according to exclusive new Marketing Week data. According to the 2025 State of B2B Marketing research, a ...

For decades, online travel has been about winning the consumer. Expedia and Booking.com, and more recently Hopper, have battled for market share on search engines and in app stores, all to get ...

The Drum sits down with Chris Bagnall, chief executive officer and founder of one of the world’s hottest independent agencies in The Drum’s Indie Agency 100, to discuss the benefits of the ...

5 Best B2B E-commerce Platforms for Tech Buyers in 2025 Your email has been sent I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, ...

They’re intended to make the user appear desperately clever and the recipient stupid. ‘Monetizatory’. ‘Accessibilitization’. ‘Engagementized’. And the rest. Knobs, the lot of them. Social media ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. The average B2B ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...