Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Firewall market was valued at USD 1.8 billion in 2024 and is projected to reach USD 5.51 billion by 2032, growing at a CAGR ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

Let’s be honest: most product roadmaps are built on educated guesses and executive hunches. But what if your users are already showing you exactly what to build next—you’re just looking in the wrong ...

In a supply chain landscape shaped by unpredictability and growing customer expectations, the role of the order management system (OMS) has evolved beyond mere orchestration. It’s no longer enough to ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Data science and artificial intelligence are driving massive transformation in e-commerce and omnichannel distribution. While traditional digital commerce platforms have focused on product ...

Cloud security company Zscaler Inc. today announced a series of product updates designed to help enterprises extend zero-trust security across their distributed environments. The announcements, made ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...