Octopus Apollo VCT launches a £100 million fundraise to invest in mature B2B software businesses with promising returns.

According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

According to Forrester research, over one-third of buyers report the B2B buying processes they encounter fail to meet their ...

B2B ecommerce isn’t new, but the technologies behind it are far from settled. B2B ecommerce software architecture can either ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...