Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

Digital generated image of abstract multi colored curve chart on white background. Marketing strategies rooted in fleeting digital trends can become obsolete faster than companies can adapt their long ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

To learn more about our editorial approach, explore The Direct Message methodology. Three months ago, I sat in a boardroom watching a CMO frantically scribble notes as a consultant rattled off ...