Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

Entrepreneurs specialize at creating innovative ideas for new products and services, but ideas that sound good on paper are not always good in practice. Determining what consumers want and designing ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your ...