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Tucson’s growing community of TikTok “micro-influencers,” the ones with a smaller following, are shaping their own niche by ...

The HBO comedy includes TV’s most layered portrait of a social media influencer, the latest evolution in a character type ...

Crypto wallets revolutionize influencer marketing with fast, transparent, and programmable payments for brands and creators.

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

The story of influencer marketing has shifted from celebrity endorsements to everyday creators who feel more like peers than spokespeople. Research consistently shows relatability outperforms reach.

Nick Cutsumpas is a 'plantfluencer' with over 63,700 followers on Instagram. Here's how much he charges for posts and how he negotiates brand deals.

Discover how AI is supercharging influencer marketing, key trends for investors, and top opportunities shaping the industry's ...

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Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers.

Bite-sized episodes about billionaires and vampires viewed on emerging apps are mounting a big challenge to Hollywood ...