PERFORMANCE POUCHES ARE everywhere right now. I see them at run clubs, during races, in weight rooms, and all over my social feed. In case you’re unfamiliar, a performance pouch (also known as an ...

“Functional” beverages make big health claims about their brain-boosting, immunity-strengthening abilities. We asked food science and nutrition experts to weigh in. This image taken at over 20,000x ...

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. These days it seems ...

The functional gummies market is growing fast. Worth an incredible $25.74bn (€21.86bn), it’s projected to reach $38.12bn by the end of the decade (market insights company Mordor Intelligence). “This ...

Imagine you purchase a bag of gummies labeled nootropic — a term used to describe substances that claim to enhance mental ability and function, or "smart drugs." However, within hours of consuming ...

Unregulated nootropic mushroom products, often mislabeled, pose health risks due to varying ingredients and toxic mushroom species. Increased demand for "smart drugs" has led to the use of potentially ...

FoodBev Media is thrilled to announce the official shortlist for the World Beverage Innovation Awards 2025. Now in their 22nd year, the awards continue to shine a spotlight on the most groundbreaking ...

Imagine you purchase a bag of gummies labeled nootropic – a term used to describe substances that claim to enhance mental ability and function, or “smart drugs.” However, within hours of consuming ...

WILMORE, K.Y., Aug. 15, 2025 /PRNewswire/ -- Edify launches two premium CBD hemp-derived product lines from Wholesale Hemp Farms in the beautiful Bluegrass region of Kentucky: science-backed, ...

Joshua Kellogg does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Nootropics Depot's 10% eurycomanone extract delivers 18.0mg of active eurycomanone per dollar, a 3.3x cost advantage over the nearest competitor and up to 40x more value than premium-priced brands.

The trendy supplement was originally developed as a fabric dye—and later used as a malaria treatment. We asked experts if it really has the cognitive benefits touted on social media. A solution of ...